A new editorial in the Cosmetic Dermatology in the Digital Age examines how digital technologies are reshaping cosmetic dermatology, according to researchers from Boston University and Virginia Commonwealth University.

Advanced technologies like AI and AR are enhancing patient care while presenting unique challenges. AI algorithms analyze patient skin profiles for personalized recommendations, while AR simulations let patients preview filler and laser treatment outcomes. The VISIA Skin Analysis System exemplifies this advancement, evaluating factors like wrinkles and UV damage. Studies show 86% of patients report better understanding of their concerns, 100% would recommend it, and 62% prefer clinics using this technology. However, current AI systems show limitations in analyzing skin of color, highlighting the need for more inclusive development.

Social media platforms like Instagram and TikTok have normalized procedures such as neurotoxins and fillers through real-time procedure sharing. While this increases patient education, influencer content can promote unrealistic standards and misinformation, potentially encouraging premature treatments. Dermatologists increasingly use these platforms to counter misconceptions with evidence-based information.

The COVID-19 pandemic accelerated telemedicine adoption, particularly benefiting underserved areas. Virtual consultations offer convenience but cannot replace critical in-person assessments of facial movement and skin texture. This has prompted a hybrid approach balancing remote and direct patient care.

Regulatory concerns include online sales of unregulated cosmetic products and cross-border virtual consultations that may compromise care standards. The authors advocate for stronger oversight and enhanced patient education to address these risks.

Future research priorities include:

• Improving AI for diverse skin types
• Studying long-term outcomes of trending procedures, including lymphatic drainage
• Examining psychological impacts of digital beauty standards
• Developing robotic assistance while maintaining the human elements of dermatological care

The editorial emphasizes balancing technological innovation with the irreplaceable artistry and human touch in dermatology.

The authors report no conflicts of interest.