- The Real Cost campaign stopped 444,252 U.S. youth from initiating e-cigarette use between 2023 and 2024.
- The study evaluated the impact of the campaign on e-cigarette initiation among U.S. youth aged 11 to 18 years.
- The investigators demonstrated a significant inverse relationship between campaign exposure and e-cigarette initiation.
- Higher social media use, greater sensation-seeking tendencies, and lower parental communication satisfaction were identified as key risk factors for e-cigarette initiation.
- Study limitations included the inability to fully account for concurrent tobacco control policies and self-reported recall bias.
FDA Youth E-Cigarette Ad Linked to Lower Initiation
Conexiant
March 20, 2025
