This time of year, many ODs consider purchasing new equipment. Intraocular pressure (IOP)-measuring technology is not often on this list, as many of us rely on Goldmann applanation tonometry (GAT). Yet, as our understanding of corneal biomechanics has evolved, many newer devices aim to provide accurate IOP readings as well.
At Bailey Eye Center, we didn’t build 3 niche specialty programs (Sports Vision Institute, Low Vision Institute, and West Plano Dry Eye & Aesthetics) by obsessing over branding efforts. Instead, we used (and continue to use) push and pull marketing.
"What I found especially valuable in preparing for this course was understanding how important the foods we eat are — and how to relate that value to our patients."