Supplying ocular nutritional supplements (ONS) is a way to deepen patient trust and improve their visual outcomes, with the byproduct a new revenue stream. This is the theme of this issue of Optometric Management. 

Also, due to an increase in the prevalence of age-related macular degeneration and dry eye disease, this preventive intervention is needed. Other facts to consider: the global eye health supplements market size was estimated at $1.95 billion in 2024. It is projected to reach $2.94 billion by 2030, increasing at a compound annual growth rate of 7.1% from 2025 to 2030. Additionally, the United States is the largest market for eye health supplements.

Optometry holds a unique position—rooted in evidence and supported by growing research—that allows ODs to confidently guide patients to the right ONS, using science-based recommendations in this area. So, how can optometrists successfully supply ONS to their patients? As someone who has accomplished this, here are my recommendations.

Read the full article on Optometric Management.